Customer Relationship Management is considered as an essential piece of the marketing mix for any company or organization. The function of a CRM program is to cultivate an ongoing relationship with your existing customers. A good CRM plan will allow you to integrate all the data about sales leads, associated companies, current customers, and other pertinent information that will allow you to keep a tow way communication with your customers. CRM program is a necessary tool and acts as an integral part of any prevailing business that wants to maximize their revenue and desires to continue growth of their business.